About SCALE
More than events.
A movement for STR pros.
SCALE is where the short-term rental industry comes together to meet, learn, and grow — without the sponsor pitches and the same voices on every stage.
Our story
Why we started SCALE
Founded by
Damian Sheridan
Co-Founder & CEO
Gianpaolo Vairo
Co-Founder & COO
SCALE began in 2021 with a simple frustration: the events meant to educate short-term rental professionals had become stages for sponsor pitches and the same handful of voices.
Co-founders Damian Sheridan and Gianpaolo Vairo set out to build something different — regional gatherings where working operators share what actually moves their businesses, and where the agenda is curated for learning, not selling.
What started as a single conference has grown into a global community spanning events, a free year-round network, a podcast, and on-demand training — all built around the people actually running the industry.
What we do
Four ways we help you scale
From regional conferences to on-demand learning, everything we build serves professional short-term rental managers.
Events
Regional 1–2 day conferences built for professional STR managers — curated agendas and real operators on stage.
SCALE Community
A free, global space to network and keep learning year-round, between the events.
Off The SCALE Podcast
Candid industry conversations and the real stories behind the businesses that scaled.
Masterclasses & Webinars
Focused training on revenue management, operations, and growth strategy.
What we stand for
Our principles
Three commitments that shape every event, conversation, and decision we make.
EDUCATE
Education over sales pitches
No sponsor decks disguised as talks. Every session earns its place by teaching you something you can use on Monday.
TOGETHER
Collaboration over competition
The industry grows faster when operators share what works. We build the rooms where that exchange happens.
INCLUDE
Inclusion and expansion
An 80%+ female core team and a deliberate presence in underrepresented regions — because the whole industry deserves a seat.
By the numbers
The SCALE impact
What this community has built together so far.
The SCALE family
One community, many markets
Regional editions and specialized brands bringing SCALE to operators across the globe.
Get involved
Be part of what's next
Whether you want to speak, sponsor, or simply say hello — there's a place for you at SCALE.
Speak at SCALE
Share your expertise with a room full of professional operators.
Sponsor an event
Put your brand in front of decision-makers actively running STR businesses.
Get in touch
Questions, ideas, or partnership opportunities — we'd love to hear from you.