Privacy Policy

Scale Rentals issues this Notice of Privacy Practices to inform individuals participating in events and utilizing websites under the scalerentals.show domain. The company commits to safeguarding privacy of those engaging with its Services.

This Notice governs processing of personal and non-personal information. Users must review it before utilizing Services. By accessing or using Services, individuals acknowledge reading, understanding, and agreeing to outlined terms. Disagreement requires ceasing all Service use immediately.

Scale Rentals affirms commitment to comply with applicable laws, statutes, regulations, and legal obligations governing personal information processing. The organization processes information using established good practices and data protection principles.

All personnel accessing and processing personal information maintain strict, ongoing confidentiality obligations.

Scale Rentals collects only relevant personal information for described purposes. The organization processes personal information to provide Services, organize events, and facilitate participant networking.

Additionally, personal information is processed to provide customer service at request, send confirmations, invoices, communications, and communicate regarding promotions and service news.

Processing lawfulness depends on specific circumstances. The following primary bases apply:

Scale Rentals collects three categories: (i) directly provided information; (ii) automatically collected information; and (iii) third-party information.

Data Retention

Scale Rentals retains personal information as long as necessary for outlined purposes, unless longer retention is mandated or permitted by law. Retention periods depend on processing legal basis:

• Contractual Necessity: Information is retained as required for contract fulfillment or initiation.
• Legal Obligation: Information is retained for statutory retention periods.
• Legitimate Interests: Information is retained as long as legally permissible.

Following applicable retention periods, unnecessary personal information is securely deleted or anonymized within reasonable timeframes.

Scale Rentals utilizes third-party data analytics providers, including Google Analytics, analyzing Service usage and enhancing user experience. These services may employ cookies collecting information about interactions, including IP addresses. Data is typically transmitted to and stored on their servers, subject to their privacy policies. Browser settings typically allow cookie preference management.

The organization leverages Google Analytics features including Display Advertising (Remarketing) and Google AdWords (Remarketing, Interest Categories, Similar Audiences, and interest-based advertising). These tools may use first-party and third-party cookies delivering targeted advertisements based on past interactions and general internet patterns. These features reach relevant audiences without collecting personally identifiable information through cookies or remarketing lists.

Users can typically opt-out of Google Analytics for Display Advertising and customize Google Display ads via Ads Preferences Manager. Users can generally decline data collection by services at any time.

Advertising networks like Facebook Audience Network govern collected information under their privacy policies and this Privacy Policy. Users wishing to avoid targeted advertising should refrain from using or accessing Services. Opting out does not prevent non-personalized advertisements.

A current data analytics service provider list is available by contacting hello@scalerentals.show. Usage information and personal information collected are subject to provider privacy policies.

Scale Rentals does not disclose personal information to third parties for direct electronic marketing without explicit consent, except where necessary for specific programs with clear opt-in/opt-out mechanisms. Users may withdraw promotional consent anytime via unsubscribe instructions. Essential non-promotional service information may still be sent.

External service providers receive personal information only strictly necessary for the performance, improvement, or maintenance of the Services. These may include email providers, payment processors, data analysis firms, and business intelligence providers.

Scale Rentals explicitly disclaims any liability for the independent acts or omissions of these third-party service providers. The organization reserves rights to transfer personal information to countries outside the EU/EEA with appropriate safeguards.

Non-personal, anonymized usage data may be shared with third parties for understanding usage patterns.

Exceptional Disclosures

Personal information may be disclosed when mandated by law, to enforce Terms of Service, investigate misuse, ensure security, or transfer information during mergers, asset sales, financing, or business acquisitions.

Personal information registers are maintained on external provider servers with appropriate safeguards including robust password protection and access controls that strictly limit access to authorized personnel. Industry-standard technical and organizational security measures protect data commensurate with processing risks.

No method of data transmission over the internet or method of electronic storage is completely secure, and Scale Rentals cannot guarantee the complete and unwavering security of information during its transmission or its storage on our systems.

Material security breaches posing significant privacy risks trigger timely notification through a prominent notice on the Scale Rentals website or via the Services. Scale Rentals may temporarily suspend services to implement necessary security measures.

Cookies are small text files websites place on devices to remember visit information. Scale Rentals uses cookies to understand service usage, track preferences, and improve experience. Cookies used by Scale Rentals cannot access other information stored on your device.

Advertising partners may use cookies and tracking methods to measure ad effectiveness and show tailored ads on other websites.

Users can prevent cookies through browser or operating system settings, but disabling cookies may impair service functionality. Location-specific features may not function without location determination.

For any privacy-related questions or to exercise your data protection rights, contact us at: